Brand Creation
Positioning, naming, identity and art direction.
VELLE_A is a London based studio which has built brands from conception to market for multinational companies. Most work is confidential.
NDA entries are withheld by agreement. Sector, scope and year shown; name redacted.



VELLE_A is a design and production partner for brands of all sizes.
We cover concept, collection design, technical development and manufacture.
Most work is delivered under agreement. It stays unattributed unless disclosed.
An in-house label supports ongoing research.

Positioning, naming, identity and art direction.
Apparel, outerwear, footwear and accessories.
Fabric sourcing, performance construction and 3D prototyping.
Sampling, supplier coordination and managed production.
HOKA
PUMA
Goldwin
and others, by agreement
Enquiries by
introduction.